Life with cats inspired everything we do.

Purrfectly started at home, with two cats, a lot of litter testing, and a simple idea: the everyday products we share our homes with deserve more thought.

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Two women smiling and holding their black and white cats

We stopped looking for perfect. We started looking for balance.

100%

Strong odour control

99%

Dust-free formula

80%

Plant-based

3-4 wk

Per bag, one cat

What I learned from testing litter

01

Looking good isn't the same as performing well.

Some of the most premium-looking litters I tested started smelling within days.

02

Fragrance isn't odor control.

I didn't want to simply cover litter-box smells with another smell.

03

One impressive feature doesn't make a great litter.

A formula can excel at odour control and still create compromises elsewhere.

04

Cats have a say too.

Pellet size, texture and the way litter feels under their paws matter, especially in homes with cats of different ages and sizes.

The Purrfectly philosophy: Balance matters

Made from

60% tofu fibre • 20% cassava starch • 20% bentonite

Free from

Synthetic fragrance, dyes, silica gel crystals

Clumping

Hard-clumping – lifts clean, won't stick to the box

Best for

Anyone let down by pure tofu litter's weak clumps

Disposal

Scoop and bin. Not flushable, not septic-safe.

Designed and tested in Canada

Collage of what we looked for in a better litter: firm clumps, easy scooping and no sticking to the box
Close-up of tofu litter pellets with text: First, it needed to clump quickly
Diagram of a Purrfectly litter pellet showing its cassava base, super-absorbent layer and tofu outer layer
Litter scoops with tofu litter clumps that don't stick to the bottom of the box
Litter scoop lifting clumps, showing how Purrfectly tofu litter wraps around solid waste for easier scooping
Scoop lifting a clump from tofu litter, showing odour locked inside the clump
Two scoops showing tofu litter clumps stay together, so less clean litter is wasted
Black and white cat stepping out of a litter box; tofu litter is low tracking and gentle on paws

This is just the beginning.

We're starting with something every cat home uses every day. And we'll keep asking the same question as Purrfectly grows: how can the things we live with make sharing our homes with cats a little simpler?

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